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“We want to create great, affordable products with the best designers in the world.” - Rolf Hay
Since its establishment in 2002, the concept of Danish brand HAY is still clear. The founder has been committed to developing "affordable good design" to make design products more accessible to the people and make them accessible to a wider audience at relatively affordable prices. Can enjoy good design.
HAY retains the profound cultural heritage of Northern Europe, but does not have the constraints of minimalist design. Instead, it injects new perspectives, colorful colors and creativity into the brand. With a profound brand mission, it subverts the public's existing impression that design products equal high unit prices.
HAY is committed to conveying the importance, sustainability and value of modern life through a series of products of different materials, colors and craftsmanship. It can also meet consumers' needs for design beauty and practicality, making modern, practical and beautiful designs Integrate it into your daily routine.
If you are coming into contact with design items for the first time, or if you are getting to know HAY for the first time, you can start with home accessories with low color saturation. Start small and inject colorful pieces that can easily blend into your home as the first step to show off your personal taste in your selections.