French perfume house MATIERE PREMIERE arrives in Berlin with a space defined by material honesty

February 12, 2026

Raw materials take centre stage in MATIERE PREMIERE’s Berlin flagship

French perfume house MATIERE PREMIERE arrives in Berlin not merely as a boutique, but as a space where industrial clarity meets organic warmth. The name itself translates to 'raw material,' and this 38m² interior becomes a physical manifesto of the brand’s philosophy.

Designed by acclaimed Stockholm-based studio Halleroed, the store reads as a quiet and sophisticated dialogue, shaped with honesty and a deep respect for material character.

Stainless steel and grey limestone sets the tone

Grey limestone and brushed stainless steel define the architectural frame, gently softened by warm timber, accents of bronze and plastered walls.

Store is divided into two distinct areas

A sculptural piece of hand-blown yellow glass that catches the light with a liquid-like quality. The composition feels considered rather than manufactured, revealing a sense of care in each surface and volume.

Hand-blown yellow glass catches the light with a liquid-like quality

"For MATIERE PREMIERE, being in Germany makes a lot of sense. Berlin, and Mitte in particular, radiates a raw, creative energy that resonates with our vision. German design, especially the Bauhaus heritage, has always inspired me. Opening a boutique here felt like an obvious choice." said Aurélien Guichard, founder and perfumer.

Sculptural bronze wash basin adds warm accents

The layout unfolds in two distinct areas. One side is dedicated to a gallery of the signature fragrance line, while the other invites a deeper immersion into the house’s defining ingredients.

6ml discovering bottles curated by founder and perfumer Aurélien Guichard

At the fragrance bar, under the vision of perfumer Aurélien Guichard, visitors can explore a library of 6ml discovery bottles and assemble personalised sets that reflect their own scent preferences.

Fragrance bar for visitors to explore a library of 6ml discovery bottles

MATIERE PREMIERE stands as a reflection of modern minimalism that aligns closely with the brand’s ingredient-focused approach to perfumery. It celebrates the raw beauty of natural materials, both in scent and in structure, forming a space that feels timeless, quietly expressive, and deeply connected to the essence of craft.

Visitors can assemble personalised sets that reflect their own scent preferences